TEAM Rennick

The Digital Franchise  

How can franchise businesses use digital publishing? 

Just about anything that can be printed can be published electronically, and for franchises, this includes disclosure documents, operations and training manuals, and license agreements, as well as sales presentations, marketing materials, brochures, and catalogs.

Once a document is digitized, the material can easily be customized with your company’s brand identity, by incorporating videos, flash presentations, and audio files. Digitized documents also give readers the ability to zoom, highlight, bookmark, and make notes, as well as link to external content.

The Team Screenmobile franchise system is using the Perpetual Publishers solution, and here’s what Jamie Nelson, franchise performance director for Team Screenmobile, has to say …

“We are saving a lot of money on our printing costs to communicate with our franchise system. I have searched for years for a way to create interactive content for my franchise performance department, and I can now create newsletters, operations manuals, and other publications that include interactive flash video, audio, and hot links that grab their attention and allows for an immediate grasp of our intended message.”

Perpetual Publishers was also selected by authors John P. Hayes, Ph.D, and Geoff Seibert to deliver their latest book, “Help Your Banker Say Yes!” in an easy-to-read, online format …

“We decided to use Perpetual Publishers to deliver and promote our eBook because their solution provides a very interactive experience. Perpetual Publishers goes beyond embedded hot links and takes the reader’s experience to a whole new level by incorporating video into the text.”  --  Dr. John P. Hayes

Franchise businesses can leverage the functions of digital publishing to create content that engages customers, accelerates business processes, reduces printing and shipping costs, expands distribution options and reach, and is environmentally-friendly.